Privacy Policy
Last updated: March 2026 · Effective date: March 2026
Summary: Dating Vill ("we", "us", "our") is committed to protecting your personal data. This policy explains what data we collect, why we collect it, how we use it, and your rights under the General Data Protection Regulation (GDPR) and Swedish data protection law.
1. Who We Are (Data Controller)
Dating Vill operates the dating platform at https://datingvill.com. We are the data controller responsible for your personal data. For any privacy-related questions, contact us at support@datingvill.com.
2. What Personal Data We Collect
We collect the following categories of personal data:
- Account data: Name, email address, phone number, date of birth, gender
- Profile data: Photos, bio, interests, location (city/region), relationship goals, vill categories
- Usage data: Swipes, matches, messages, profile views, login timestamps
- Device data: IP address, browser type, device identifiers, operating system
- Payment data: Billing information processed securely via Stripe (we do not store card details)
- Communications: Messages sent through our platform, support ticket content
- Verification data: Face verification images (processed and not stored long-term)
Special category data: Some vill categories (e.g. LGBTQ+ Vill, BDSM Vill) may reveal information about your sexual orientation or preferences. We process this data only with your explicit consent, which you provide by selecting these categories.
3. Legal Basis for Processing (GDPR Article 6 & 9)
| Purpose | Legal Basis |
|---|---|
| Providing the dating service | Contract performance (Art. 6(1)(b)) |
| Account registration & authentication | Contract performance (Art. 6(1)(b)) |
| Processing payments | Contract performance (Art. 6(1)(b)) |
| Safety, fraud prevention, moderation | Legitimate interests (Art. 6(1)(f)) |
| Analytics & service improvement | Legitimate interests (Art. 6(1)(f)) |
| Marketing communications | Consent (Art. 6(1)(a)) |
| Cookie-based tracking | Consent (Art. 6(1)(a)) |
| Sexual orientation / adult category data | Explicit consent (Art. 9(2)(a)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
4. How We Use Your Data
- To create and manage your account and profile
- To show you relevant profiles and enable matching
- To facilitate messaging between matched users
- To process subscription payments via Stripe
- To send service notifications (new matches, messages) via email
- To verify your identity and prevent fraud
- To moderate content and enforce our community guidelines
- To improve our platform through analytics
- To comply with legal obligations
5. Cookies and Tracking Technologies
We use cookies and similar technologies. You can manage your cookie preferences through our cookie consent banner. We use the following types of cookies:
- Necessary cookies: Required for authentication and core functionality. Cannot be disabled.
- Analytics cookies: Help us understand how users interact with the platform (e.g. Google Analytics). Requires consent.
- Marketing cookies: Used for personalised advertising (e.g. Google AdSense). Requires consent.
6. Data Sharing and Third Parties
We share your data only with:
- Supabase – Database and authentication infrastructure (EU data processing)
- Stripe – Payment processing (PCI-DSS compliant)
- Resend – Transactional email delivery
- Google Analytics / AdSense – Analytics and advertising (only with your consent)
- Law enforcement – When required by law or to protect safety
We do not sell your personal data to third parties.
7. International Data Transfers
Some of our service providers may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or we rely on adequacy decisions.
8. Data Retention
- Active accounts: Data retained for the duration of your account
- Deleted accounts: Personal data deleted within 30 days of account deletion request
- Messages: Retained for 2 years after the last activity, then deleted
- Payment records: Retained for 7 years for legal/tax compliance
- Inactive accounts: Accounts inactive for 2 years may be deleted
9. Your Rights Under GDPR
As a data subject, you have the following rights:
- Right of access (Art. 15): Request a copy of your personal data
- Right to rectification (Art. 16): Correct inaccurate or incomplete data
- Right to erasure / "right to be forgotten" (Art. 17): Request deletion of your data
- Right to restriction (Art. 18): Restrict how we process your data
- Right to data portability (Art. 20): Receive your data in a machine-readable format
- Right to object (Art. 21): Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent at any time without affecting prior processing
- Right not to be subject to automated decisions (Art. 22): We do not make solely automated decisions with legal effects
To exercise any of these rights, contact us at support@datingvill.com. We will respond within 30 days.
10. Right to Lodge a Complaint
If you are located in Sweden or the EU and believe we have violated your data protection rights, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY):
11. Children's Privacy
Dating Vill is strictly for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we become aware that a minor has registered, we will immediately delete their account and data.
12. Security
We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit (TLS), access controls, and regular security reviews. However, no system is 100% secure and we cannot guarantee absolute security.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a prominent notice on the platform. The "Last updated" date at the top of this page reflects the most recent revision.
14. Contact Us
For any privacy-related questions, data subject requests, or concerns, please contact us: